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mobile: +31 (0)6 212 35 332
mail: info@bobvictor.nl
mail: info@bobvictor.nl
Check out my resume
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Design work for the launch of the new Bugaboo Donkey model, commissioned by Media Republic.
V&D Shopsessie
The retailer asked Rhinofly to rethink their online shop strategy. And to come up with an exclusive campaign idea, useable throughout the year.
Our solution was to make the whole shop experience more personal, with suggestions based on the visitor's shopping history, connection with their social profile and much more. And sicne their new logo pictured a tree, the new approach was named 'Personalitree'. The special Shopsessie campaign was launched during V&D's 'Prijzencircus' discount week and consisted of a exclusive site with extra low prices, open only for 2 hours at a time at a specific moment, and social media to seed the access code for the site.
Virtual Banana Plantation
The bananas were given a sticker of a frog on their skin! It came from the Rainforest Alliance, and stood for respecting the local farmers, maintaining fauna and flora, keeping the water clean and making delicious bananas the right way. Chiquita wanted their customers to see and do what it takes to earn such sticker. So we made a virtual banana plantage on the web, complete with plantation masters and servants, fishermen in the woods, real estate projects and wildlife running around! In the mean time, you had to balance your checkbook and keep everybody happy…
It got a Gold IAC Gold Award, and became finalist in Montreux and the Cresta Awards.
It got a Gold IAC Gold Award, and became finalist in Montreux and the Cresta Awards.
Evolution of Advertising
Check out this presentation I made to share my thoughts on how I see advertising evolving with the use of mobile technologies....
Werk van Belang
Ogilvy asked Rhinofly to make an online sequel for the "Bij de gemeente heb jij het in de hand"-campaign. The solution was to let the city employees talk for themselves an thus create a first-hand glimpse into their motivation and work environment. The experience was supported by the interactive 360º view in which the people were placed, and conversion was enhanced by linking relevant job openings to the testimonies.
Tele Atlas Navshop
TeleAtlas is an organisation that produces maps for GPS systems. It is a hands-on job, driving vans through Europe with 5 cameras installed and then sending the footage to India where it is processed. In order to make people understand how their navigation system works, or why it is important to update your maps regularly, we made a couple of demos for the TeleAtlas NavShop.
Virtual Snowball & Fresh New Year!
A simple but really cool idea for Club Nokia: on the first day of snow, you got an MMS snowball right in your screen! Gotcha! It got a Omma Award for Innovation & Creativity. Another MMS showed a helpful window cleaner guy, giving your screen a good scrubbing for the fresh new year!
This one got a RMB Cyber Lions Award (2004)!
This one got a RMB Cyber Lions Award (2004)!
Adformatie Pitch
When Adformatie launched their new website, they asked us (amongst other leading agencies) to create a campaign that positioned them as the nr.1 platform for advertising, marketing and media news. The solution was simple: why should we talk about Adformatie, if we had this perfect opportunity to promote ourselves?
Tribe Blok Out
Mobistar, Belgium’s second largest mobile operator, has been pleasing young people on a regular bases through their Tribe-program. And even during studying season, students weren’t forgotten. Do you have problem with a course or a teacher? Put his name on the bag and punch the hell out of it! Maybe you win a bag of free SMS’s!
